TLDR: Mobile attribution connects a mobile ad click to the customer action it caused. For businesses without an app, that means tracking calls, forms, and booked jobs. It moves through five links: click, carry, capture, connect, close. Break one link, and the lead lands in your CRM labelled Direct. A roofing contractor I work with […]

TLDR: Mobile attribution ties every install and in-app action back to the ad or channel that earned it. It quietly matches a tap to an install, picks a model to hand out credit, and gives you answers instead of hunches. So you’ve been running ads for a month. The dashboard says installs are up. Nice. […]

TLDR: Mobile attribution is the process of connecting a conversion, such as an app install, a form submission, or a phone call, back to the specific marketing touchpoint on a mobile device that caused it. It answers one question: which ad, post, or search actually produced this customer? A customer taps your Facebook ad at […]